ANATOMY OF A PROPERTY LISTING
Property listings are placed on local and regional Multiple Listing Services (MLSs) and national websites like Zillow and Realtor.com. Their format is standardized, making it easy to create and distribute property information widely. Here are the three core components of a real estate listing:
1. Property Information
Simple data, or facts, about the property such as the street address, number of bedrooms and bathrooms, square footage and asking price.
2. Photographs
After querying property information (neighborhood, the number of rooms, price, etc.), home buyers will see listing results that match their search. On the search results page, property photos immediately attract their eyeballs. Pictures make the first and strongest impression.
Regarding image quality, you can take the photographs or your listing agent can take them, but the best results come from professional freelancers who specialize in real estate photography. You’ll be looking at a couple hundred bucks for top notch work. What’s more, some pros can also make drone videos or virtual tours. In any case, property photos should be high resolution so that they are clear.
3. Property Description
So far in their journey, home shoppers have narrowed their choices based on data and pictures. But they still need to get a feel for what makes each home unique and interesting compared to other homes on the market. This is where property descriptions do their heavy lifting. Good descriptions communicate a home’s features, along with the benefits, which make it the most desirable choice. Making a property stand out can help sell it faster.
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